The Wrangler hit a historic milestone last year, selling a record of 240,000 Jeep Wranglers in 2018 alone. Jeep has had no issues getting these cars into consumer garages this past decade, as they’ve sold over 100,000 units of the model every year since 2011. For comparison, competitors like Toyota’s 4Runner have only begun consistently hitting this mark recently.
The Jeep Wrangler has been in production since 1986 – why are they still so popular?
Like it or not, the Wrangler is a monster of a compact SUV. Its standard, smooth running 285-hp 3.6 litre V6 engine provides the perfect balance of economy and power. The Base 2-door Sport boasts a commendable 0-60 time of 6.1 seconds, while the other variations fall around half a second behind.
The Wrangler is obviously known for its ability to take on nearly any terrain. This is due, in large part, to the vehicle’s solid axels allowing for more ground clearance and larger wheels for better off-road navigation. Newer models feature the Driver Information Digital Cluster Display that supplies all the information you need to know about your vehicle when you need it. Speed, fuel level, and engine temperature are shown, in addition to less common indicators such as safety and security features, traction information, and navigation.
The Wrangler’s iconic design has lured people to the brand since its inception. The current generation of Wranglers closely resembles several models first featured when Jeep began manufacturing vehicles in the 1940’s, such as the Willy’s Quad and the CJ. The fun in owning a Wrangler, however, lies in how easy and accessible it is to customize your SUV exactly the way you want it. Whether you take the doors off, lift the body 3 inches, or get a convertible top straight from the factory, Jeep wants your car to be unique to you and they do a great job at making sure that happens.
In previous years, the Wrangler’s interior design left a lot to be desired. There were very few of the very popular tech necessities similar brands were featuring in their flagship models. However, Jeep has not taken this feedback lightly, and has showm massive signs of improvement since 2016. The 2020 rendition comes equipped with an 8.4-inch touchscreen display capable of turn by turn navigation, Apple CarPlay, and Android Auto. During the ride, you have access to a 4G LTE Hotspot, allowing passengers to connect up to 8 devices in order to stay productive (or entertained) on the road.
People get Wranglers for a wide variety of different reasons. Some people enjoy the capability and design of the vehicle, as mentioned above. Others enjoy its reliability on the road and strong resale value on the third-party market. Whenever someone purchases a Wrangler, for whatever reason, they’re immediately welcomed into the family. One way this is represented is with the Jeep Wave. Drive by anyone else with a Wrangler, 9 times out of 10 you’ll be greeted with a warm wave and a smile. This behavior is quite unique to the Jeep Wrangler’s fanbase and cannot be found in any car community currently in existence here in America.
Besides the plethora of tangible benefits associated with owning and daily driving a Jeep Wrangler, intangible perks such as the Jeep community are a really special addition to the experience. In an emergency roadside situation, don’t be surprised to see a fellow Jeeper stop by to assist you, like many are known to do!
Why do YOU still buy Wranglers? Leave your comment down below!